The success figures of this incredible , great, Italian company which has in a short time become a leader in the sector for the care of mastication and health of our pets are a reward for and demonstration of the constancy, professionalism and inventiveness of Franca Leo and her team of collaborators. Looking at the elegant offices in the centre of Turin, it isn’t easy to imagine how the network of business contacts and agreements extending all over the world, from Europe to the United States to Asian countries are organised and managed. An example of efficiency for a company which has already become a study-case in the Economics Faculty of the University and which shows a constant trend of company growth and a careful development of product lines. And yet one of the components upon which the success of CIUFFOGATTO® is based is the simplicity of its production and of its business agreements. Simple and irreplaceable, as only a natural product without harmful effects and without valid alternatives can be. A big success under the sign of maximum simplicity.